We partner with leading organizations to create a culture of inclusivity, achievement, and belonging - one employee at a time.
Our unique blend of coaching, curriculum, and community helps people make caring for themselves, their families, and their work sustainable and fulfilling.
We’re building Keep Company:
To create workplaces of belonging for parents & caregivers.
To close the gender leadership gap
To make sure that the “future of work” includes people who care for others.
To give people permission to exercise their agency, and unlock their full potential.
To give parents and caregivers the support and tools to integrate their needs as people into the demands of work and life.
To help employers cultivate inclusivity, recruit and retain parents and caregivers, and improve productivity & morale.
Because the way we work isn’t working.
To create workplaces of belonging for parents & caregivers.
To close the gender leadership gap.
To make sure that the “future of work” includes people who care for others.
To give people permission to exercise their agency, and unlock their full potential.
To give parents and caregivers the support and tools to integrate their needs as people into the demands of work and life.
To help employers cultivate inclusivity, recruit and retain parents and caregivers, and improve productivity & morale.
Because the way we work isn’t working.
OUR LEADERSHIP TEAM
We're passionate about building a better working world for parents & caregivers. Because we need it, because you need it, and because we can.
Adrienne Prentice
At Work: Co-Founder and CEO
Taking Care: Mama to Evelyn and Jack
In Personhood: Color lover. ENFP. Non-fiction always.
I climbed the corporate ladder and, after over a decade of practicing law, I became an executive at a Fortune 10 company. Then my daughter was born...
and I didn't feel successful any more. It was more than the identity shift (or matrescence) that is common during the transition to parenthood. I realized that I didn't have the skills or support to confidently navigate this new chapter of my life. Drawing boundaries, asking for help, and making time to rest all felt impossible. Further, I realized that the culture and systems that I grew up in, professionally and personally, were not designed to embrace me as a whole person.
And after talking to hundreds (yes, hundreds) of parents, I learned that I certainly was not alone.
So, inspired by my entrepreneur mother and supported by my husband, I set out to be a part of the solution. I became a leadership coach and worked in talent management to support working parents. Seeing the same themes time and again and hearing countless stories of brilliant and driven people feeling like failures, I dedicated my career to building something new that would bring parents & caregivers together. To lean on and learn from each other. To change their environments from the bottom up.
Two more pregnancies, one baby and another venture later, I'm proud to partner with progressive employers ready to build a world of work that works for parents & caregivers. A place where they have the permission and encouragement to take up space and integrate their needs as humans into the demands of work and parenthood or caregiving. A place where they are valued and belong. Because that's the place I want my kids to grow up in.
After having my first son, I just kept coming back to this question: How are we supposed to know how to do all of this?
In my work life, I am a resourcer. I'm asking, "What are the tools and tactics?" "What would make this more efficient?" "What's the goal and the strategy to get there?" I kept wondering how to apply that mentality to motherhood. As I saw more and more friends struggling with similar challenges, I felt an urgency to find the tools that would make the weight of it all a bit lighter, so the joy could shine through brighter.
I have spent years thinking about these questions, and looking for the doers and resources that could help. I found lots of books and apps, and endless "right answers" that didn't really work for me. I found that most of us think everyone else has this all figured out. I learned that "balance" is a myth, and that integrating caring for someone else into your sense of self is a process.
I also saw how becoming a mom deepened and expanded me — as a person, in my relationships, and in my work. I saw this in so many others, too.
And the tools? The most helpful thing I found actually had nothing to do with motherhood: coaching. What I first thought (skeptically) was a general tool, proved to be a really specific way of helping people find their way back to their own voice, to their own answers. This is at the core of Keep Company: we don't have the answers for how to bring more of what you want into your life. We think you do.
It's been so moving to see our members access more of what they want and more of their potential when in community with each other. I'm fueled by a future where we don't just accommodate or arrange around those caring for someone else, but instead celebrate the depth and power it gives them, and the value it creates for all of us.
